Highlife

A logo is proposed with the name of the festival (High Life) which, due to its strength and solidity, also functions as an Isotype. Its composition allows it to function dynamically, in different directions and configurations, it also presents the possibility of being animated in the future. The tradition of African ancestral art was taken as a reminiscence for the morphology of the sign, going back to the roots, but with a modern, minimalist and dynamic structure of signs.

client: HIGHLIFE
buenos aires, argentina
2018


View Project in Behance

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